Catalog

Catalog Design | Layout, Photo Direction and Copywriting

 
Website_0822182.jpg
Website_0822183.jpg

White Sierra Catalog(s)

Four seasons of catalog design for a small outdoor clothing company. Collaborating with apparel designers to ensure the seasonal vision was executed in an easy to understand tool for the sales team.

Website_0822189.jpg

Photo Direction

Working with the team of designers, techs and salesmen to translate the vision of the upcoming season for the photographer was exciting. With one chance to get it right - I experienced great growth in this area. Provided model styling and photo direction for seasonal catalogs and promotional use.

ShastaKras_WS_ColorCard.jpg
Website_0822187.jpg