Catalog
Catalog Design | Layout, Photo Direction and Copywriting
White Sierra Catalog(s)
Four seasons of catalog design for a small outdoor clothing company. Collaborating with apparel designers to ensure the seasonal vision was executed in an easy to understand tool for the sales team.
Photo Direction
Working with the team of designers, techs and salesmen to translate the vision of the upcoming season for the photographer was exciting. With one chance to get it right - I experienced great growth in this area. Provided model styling and photo direction for seasonal catalogs and promotional use.
